Tuesday, April 21, 2009

G4 will rule E3 2009!

G4 @ E3

G4 NAMED OFFICIAL BROADCASTER OF
2009 ELECTRONIC ENTERTAINMENT EXPO,
SECURING UNPRECEDENTED TELEVISION RIGHTS TO
GAMING INDUSTRY’S BIGGEST EVENT

G4 to Bring Fans 22 Hours of Live E3 Expo Coverage On-Air and Across G4 Multiplex, Including G4tv.com, G4 VOD, G4 Podcasting and G4 Mobile Starting June 1

LOS ANGELES, April 21, 2009 – G4, the multi-media network that is plugged in to the digital generation and its love of videogames and technology, has been named the official broadcaster of the 2009 Electronic Entertainment Expo (E3 Expo). The network will bring videogame fans unprecedented access to all of the excitement that makes E3 Expo the epicenter of the gaming world. G4 will offer:

• Over 22 hours of LIVE coverage
• Steve Wiebe LIVE world record Donkey Kong high score attempt
• LIVE on-air coverage of FIVE major press conferences, including Sony, Microsoft and Nintendo
• G4TV.com to stream ALL E3 press conferences LIVE and unedited
• Hands-on game demos
• Exclusive interviews with top gaming executives

G4’s comprehensive coverage kicks off on-air and online at G4TV.com Monday, June 1 and continues through Thursday, June 4.

“G4 is bringing gamers more up-to-the-minute news and inside access to E3 Expo than any other media outlet,” said Neal Tiles, President, G4. “The E3 Expo is one of the biggest events of the year for our audience and the multi-platform coverage we’re offering gives fans a front row seat to every press conference, game demo and major happening at this year’s show.”

As the official broadcaster of E3 Expo, G4 is the only place gaming fans can get all the inside scoop and information from this highly anticipated event. “Attack of the Show” and “X-Play” teams will report directly from the show floor of the Los Angeles Convention Center with an unprecedented 20 hours of exclusive coverage, including live E3 Expo press conferences and breaking news reports from all the key events. G4’s on-air team will also showcase an unparalleled number of hands-on demos and exclusive interviews with the people who are changing the world of gaming.

“G4’s commitment to gamers and to games is remarkable,” said Rich Taylor, senior vice president of communications & industry affairs for the ESA. “We are proud to partner with them for the E3 Expo as the latest in cutting-edge entertainment and innovative story-telling is unveiled.”

G4tv.com will be launching an entirely new E3 Expo website with staff working around-the-clock at E3 Expo and at G4tv.com’s Los Angeles offices to bring fans up-to-the-minute breaking news, game announcements, exclusive interviews, HD trailers and in-game footage, screenshots, photo galleries, HD hands-on demos and special editions of “MMO Report” and “Sessler’s Soapbox”. Additionally, G4tv.com will once again bring eager audiences live streaming video and liveblog coverage from every E3 media briefing as well as full live streaming coverage of Steve Wiebe’s World Record Donkey Kong attempt so fans from around the world can share in the excitement live and exclusively on G4tv.com. From before the floor opens to when the last fan is kicked out of the Los Angeles Convention Center G4tv.com will bring gamers the most complete coverage of E3 Expo 2009 available across its website, podcasting and VOD platforms.

About E3 Expo
E3 Expo is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.e3expo.com or www.theESA.com.

About Comcast Entertainment Group
Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network, the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; G4, offering the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo; and FEARnet, the world's premier horror and thriller destination on demand, online and on mobile devices. E! is currently available to 96 million cable and direct broadcast satellite subscribers in the United States. In 2006, E! launched the E! Everywhere initiative underscoring the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. The Style Network currently counts 60 million cable and satellite subscribers and G4, the #1 podcasted cable network in America, is available in more than 65 million cable and satellite homes nationwide. FEARnet is a joint venture between Comcast, Sony Pictures Television and Lionsgate. FEARnet.com ranks as the number one horror web site and FEARnet On Demand is one of the top five VOD networks.

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