Thursday, May 15, 2008

CBS Television Up Fronts

Today I was invited to the LA Satellite broadcast of the CBS Studios Television Upfronts in NYC. For those not in the know, the "upfronts" is an annual event where all the major networks show the advertising world what they have planned for the summer and fall of this year. They show how great they are in radio, online, outdoor and of course a sneak preview of their fall shows. Since this happens in NYC, they run a live feed here in LA for those that cannot attend but are still interested parties. My good friend who is Director of Publicity over at CBS invited me to attend, so it was great to see her as well as do some networking and say hello to some of my old press contacts. It was a nice afternoon. The feed was held on the Paramount lot.

In here...the beautiful Paramount main screening theater. This is one of the best screening rooms in LA. We were treated to a light lunch and then watched the presentation and got a sneak peek into what is in store for CBS' line up this fall.
I need to make one point...I am not a big CBS fan. I don't have any shows I watch on the network...but that may or shall I say will change. Truth be told I am not CBS' demo anyway. So they do not miss my viewership. But I did see a promising show this afternoon.

It is called THE MENTALIST. It stars SIMON BAKER..who a lot of girls find kinda hot...but I like the premise of the show...and most of all it FEATURES AN ASIAN AMERICAN ACTOR!


THE MENTALIST stars Golden Globe Award nominee Simon Baker ("The Devil Wears Prada") as Patrick Jane, a detective and independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Within the Bureau, Jane is notorious for his blatant lack of protocol and his semi-celebrity past as a psychic medium, whose paranormal abilities he now admits he feigned. Jane's role in cracking a series of tough high-profile cases is greatly valued by his fellow agents. However, no-nonsense Senior Agent Teresa Lisbon (Robin Tunney, "Prison Break") openly resists having Jane in her unit and alternates between reluctantly acknowledging Jane's usefulness and blasting him for his theatrics, narcissism and dangerous lack of boundaries. Lisbon's team includes agents Kimball Cho (Tim Kang, "Rambo"), Wayne Rigsby (Owain Yeoman, "The Nine"), and rookie member Grace Van Pelt (Amanda Righetti, "The O.C."), who all think Jane's a loose cannon but admire his charm and knack for clearing cases. Bruno Heller (creator of "Rome") is creator/executive producer, and Emmy Award winner David Nutter ("Band of Brothers") is the executive producer for Warner Bros. Television.

Check out the new fall shows here,
CBS Fall Preview

So yeah that show gets my support. At least one of our Asian brothers has a job right? So SUPPORT MAN!

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